It’s been awhile now, and while there haven’t been a horde of communications and marketing professionals beating down my digital doorway for my latest words of wisdom, it is generally a good idea not to let the blog just hang there for months on end.
And yet, it strikes me that, “I really have to write a blog post,” is exactly the wrong thing to say. First, it’s de-motivating. But more importantly, “I really have to write a blog post,” is bad strategic communications. (do I also really need to make a phone call? send an email? shake a hand?)
What I should be thinking is, “Who should I talk with today?” and “What do I want to discuss with them?, or even, “What do I need to make happen today?” And then, and only then, should run through the myriad ways that I might discuss those topics with individuals, groups and that horde of communications and marketing professionals who really ought be to be knocking down my digital doorway, demanding the latest words or wisdom.
My business development strategy mostly involves great deal of getting out there and meeting people — widening my own circle of connections. And it’s working. From this standpoint, the blog is secondarily a lead generation tool; mostly, it is sales support — ensuring that when people meet me and hear about me and, inevitably, check me out online, they find not just my LinkedIn profile and what I’ve been impulsively posting on Twitter but also a little bit on how I think about communications strategy, public relations, marketing and the media, paper, web, social and otherwise.
Which means, as it turns out, that I really need to write a blog post.