The State of My Economy (or, “How It’s Going, 2009”)

19 Mar

We’re three months into 2009 and it feels like I’m working at the kitchen table sipping a cup of coffee and gazing out at the backyard and there’s a koala up in the elm tree, staring back at me.   

“That’s odd,” I say to myself.  

It’s been an odd start to 2009, and this is a good thing.   Since the beginning of the year, I have (in no particular order),  

* reconnected with my big clients from last year, and, beyond new projects, had discussions about PR, marketing and corporate communications we’d not had in some time.  

* been found on Facebook by a high school friend living in South Africa who I haven’t seen in 20 years, a unexpected surprise that may also turn into business.

* created and conducted my first new media training session in many years, and developed a “PR 101” session for a client.

* begun to work with an former client at a new company. This isn’t unusual except that we reconnected at a networking event, and I usually say that I don’t like networking events…but there I went and look what happened.

* reconnected with the marketing entrepreneur I advised last year whose startup didn’t quite make it, but whose new start up is already off the ground and making money.   And this one may well stick.   

And I’ve spent a good deal of time thinking about the economy, and come to the conclusion that I shouldn’t spend so much time thinking about the economy.  It feels better to think about family. And friends. And clients. And business.

Because nothing has changed.  For us to succeed, we need sharp messages. We need clear brands. We need smart strategy.  We don’t just need be in front of customers — we need to be there with them, delivering what they want and what they need in ways no one else can. 

It’s shaping up to be an odd and memorable year.  I think I’m going to enjoy this.

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One Response to “The State of My Economy (or, “How It’s Going, 2009”)”

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  1. 11 Essential PR Skills « Kadet Communications - November 24, 2009

    […] has been noted here and elsewhere, what is essential about public relations has not changed: moving people to action by […]

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