Most people … and most companies … don’t live on the cutting edge. In fact, most of us don’t even live in the world of “state of the art”. Every so often, admit the hype and excitement over that which is new and shiny, I like to remind myself that not everyone lives out on the bleeding edge, cutting edge, or even “state of the art”.
In technology, we talk about “industry standards” — protocols used by everyone so that one machine can talk to another. The great majority of people and companies live in an ever-evolving zone of industry standards… doing the basic things that they need to do to live, work, communicate with each other, get things done and do business.
What are the industry standards these days?
The industry standard has a computer and that computer is connected to the internet.
The industry standard has a cell phone; the cell phone is most likely not connected to the internet — but we can be confident that it will be soon. Despite what you read, the industry standard does not have an iPhone (read the whole article).
If the industry standard doesn’t have a Facebook page, it’s thinking about it, since about one out of every three people in the US do…but those that do, don’t check it every day. But the industry standard does have a social network presence on Facebook (if you’re older) or MySpace (if you’re younger).
The industry standard shops online.
The industry standard checks email daily.
The industry standard gets most of their national and international news from TV. The Internet helps.
The industry standard does not Tweet or blog, or necessarily read blogs. (but those who Tweet do blog)
Agree? Disagree? What’s on your list of industry standards?