Once upon a time…there was an idea.
And the idea became a business. Which spawned a brand. And then the brand became a marketing plan. And the marketing plan became the business.
What went wrong?
We spend too much time creating marketing. We should spend more time revealing our stories. Pull back the curtain, and you find products that change peoples lives and make their businesses better. You find brilliant scientists, committed customer service reps, passionate sales people, visionary leaders and even innovative marketers.
The thing is, most companies hire sales people and product people and process people and business people. They don’t hire writers, or reporters. Business people make stories, and live inside them.
Call a writer to hear the stories, bring them out into the open, and reveal the idea at the core.
Need help telling the stories that matter to your business? Contact me!