I ran into a some of my old clients at the coffee shop today. Like many others who haven’t seen me in some time, they asked me “How’s it going?” A loaded question — when you’re running your own business, you want to answer that question with what can be an elusive combination of confidence, competence and openness to new opportunities.
It also struck me that there’s no reason why the blog can’t answer the “how’s it going” question for me once in awhile. And so, with your indulgence, a bit about me today. Here’s how it’s going:
I started Kadet Communications in September 2007. Since then, I’ve engaged with a diverse set of clients: a systems integrator, a private school, a large technology company, a local restaurant run by a ‘star chef’, an industry association, and an Internet startup.
When I started out, most of my business came from contracting back with my old employer. That business has been completely replaced. Looking ahead, I’d love to add one or two good client relationships to the mix.
Projects have included:
- Designing and executing a research-based brand re-positioning program to help a company better describe itself in marketing and sales. Based on the new positioning, rewrote advertising and marketing copy, and developed a new navigation strategy for their website re-design.
- Coaching an organization in how to overcome negative internal perceptions, creating strategies, messages and vehicles for presenting positive stories about the organization’s future; and placed a positive story in the local daily newspaper.
- Writing new brand guidelines to express an established company’s new, more focused marketing strategies.
- During a time when public opinion has begun to align against them, counseling an industry association on communications strategy and set up meetings with media opinion leaders.
- Playing a key role in a start-up venture’s efforts to define a new brand, describe a complex business model and develop a successful communications and marketing strategy.
My work has, amazingly, been just the type of work I wanted when I went on my own: Helping clients with complex stories to tell those stories better. Delivering them solid, workable, creative and effective communications, branding and social media strategies. And doing more storytelling — both for clients and here on this blog.
I’ve benefited from the kind referrals of friends, family and colleagues. I’m having fun, meeting new people and reconnecting with old friends and colleagues. What more can you ask for out of work?
Comments, referrals, questions and advice are most welcome!